Following are the guidelines for conducting a focused group discussion:
Introduce Yourself
Introduce Your Organisation
Explain Objectives of the Assignment
Build Confidence and Trust
Start by Informal Talk
The persons of the community should be the informed members of the community, so that they could discuss the issues of the community in detail.
Avoid Direct Personal Questions
Use Discussion Pointers
Avoid asking questions, rather use discussion pointers. Ask Open Ended Questions
Don't Interrupt and Listen with Patience
Don't Reject Others Opinion
Be Thankful and Humble
To conduct the most effective focus groups, researchers explore their subject via:
- Exploration and inductive analysis
- Suspension of beliefs or judgment
- Willingness to hear ideas that may contradict assumptions
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Understanding group opinions are not generalized to entire population (Note: this is not to say overlaps and consistent findings do not occur; on the contrary, despite region, gender, race, income, and other demographics, similarities will emerge, as will differences)
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